made to stick
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Made to Stick by Chip and Dan Heath

Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting.
do the work by steven pressfield
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Do The Work by Steven Pressfield

Do the Work is a 2011 non-fiction book written by American author Steven Pressfield. It is the follow up book to his previous work The War of Art. In it he again presents his theory of the enemy of creative works, Resistance, that stops individuals from achieving their desired objectives.